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SEO. What it's all about? Search Engine Optimization generally refers to the part science and part art of getting your website to appear at or near the top of the search engine result pages. We're talking organic search results, not Adwords or PPC which in an entirely different subject related to Search Engine Marketing.
The conventional wisdom out there is to develop your site and content for your users, not the search engines and let it happen naturally, or "organically". While we generally agree with this principal, there is one problem with that approach. The problem is that there is intense competition for "traffic". Not only from your direct competitors, but also from internet marketers. To have any chance these days at decent search rankings you MUST at least do some basic SEO to help the search engines recognize you offer relevant content and or products that web surfers are looking for. This is after the ultimate goal of the search engines. It's certainly not returning spam sites and link farms.
There is so much bad, outdated and just plain wrong information out there, that you can actually hurt your site following the wrong advice or information so you need to be careful. And this is where we get back to the basic advice of write for your users, and not the search engines.
Black Hat, Grey Hat, White Hat? PR, SERPS, Sandboxing? What's it all mean and how do you "Rank"? We've put together what we think are the top tools and informational products currently available to help you site on its way to the top.
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LotusJump SEO Submission - Do it yourself SEO
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SEO Elite - Link building and research
• Traffic Travis - Free keyword and market research tool
• SEO Suite - All in one SEO tool suite
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